Claire

In ecommerce, a weak search bar is usually treated like a usability issue. For brands with deep catalogs, it is closer to a revenue leak. Shoppers arrive with intent, type what they want, and then hit a system that cannot…

For many DTC brands, the break point does not show up in paid media first. It shows up in the inbox. A brand can keep growing traffic, adding markets, launching new products, and widening its assortment, but once customer questions…