Transforming the Web into a Database

Diffbot uses computer vision and natural language processing to automatically extract structured data from web pages. Unlike traditional web scrapers that rely on fragile rules and CSS selectors, Diffbot's AI 'sees' a page like a human does. It can identify products, articles, discussions, and images, and turn them into clean JSON data without any manual configuration.

The Knowledge Graph

One of Diffbot's most powerful offerings is its Knowledge Graph. This is a massive, structured database of billions of entities (companies, people, products) scraped from the entire web. It allows businesses to perform complex queries, such as finding all tech companies in California with more than 50 employees and recent news mentions, instantly. This data is updated in real-time, providing an unparalleled source of market intelligence.

Scalable Data Extraction

For developers, Diffbot offers a suite of APIs for specific tasks. The Product API can extract prices and availability from any e-commerce site, while the Article API extracts the full text and metadata from news stories. This makes it an essential tool for market research, competitive analysis, and building data-driven applications that require information from across the internet.