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Meltwater is a global leader in media intelligence and social analytics, bridging the gap between public relations and digital marketing. The platform tracks editorial media from millions of global sources alongside social media channels to provide a truly unified view of a brand's public reputation.

Core Features

• Global Media Monitoring: Tracks mentions across online news, broadcast television, radio, print publications, podcasts, and social media.
• PR & Journalist Outreach: Features a built-in database of global media contacts, allowing teams to pitch stories and manage journalist relations.
• Competitive Benchmarking: Compares your brand's share of voice (SOV) and media sentiment against direct competitors in real-time.
• Custom Dashboards & Reporting: Displays automated, presentation-ready visualizations that demonstrate the direct impact of your PR efforts.

With Meltwater, communications and marketing departments can effortlessly keep their finger on the pulse of their industry. It provides the deep contextual insights required to manage complex corporate reputations, track the success of media campaigns, and stay ahead of critical industry developments worldwide.