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Brand24 is an accessible yet powerful social media monitoring and listening platform designed for businesses of all sizes. It provides companies with a simple, effective way to track real-time digital conversations, measure brand sentiment, and calculate marketing campaign impact.

Core Features

• Mentions Feed: Displays an aggregate stream of public conversations featuring your keywords, collected from across the internet.
• Discussion Volume Chart: Tracks sudden changes in conversation frequency, making it easy to identify when a topic goes viral.
• Reputation Score: Calculates an ongoing metric that shows whether prevailing public sentiment around your brand is improving or declining.
• Data Exporting: Generates automated PDF reports, raw Excel spreadsheets, and infographic style summaries for stakeholders.

Brand24 helps companies stay closely connected to their target audience. By keeping an eye on mentions across social media, podcasts, newsletters, and video platforms, businesses can discover new sales leads, improve customer retention, and manage public relations crises before they escalate into serious problems.