Product Visual Design
Pablo by Buffer

A minimalist, hyper-fast tool by Buffer to create simple social media images.

Use tool
Use Case
Best for rapid creation of text-over-image quotes, quick announcement graphics, and instant social media image sizing.
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Pablo by Buffer website preview

Pablo is a free, minimalist online graphic creation tool built by Buffer, designed with one single goal in mind: helping users create engaging social media images in under 30 seconds. It strips away all unnecessary complexities to provide a highly focused, rapid workflow.

Users can select from a curated library of over 600,000 royalty-free stock images or upload their own background photo. From there, you can overlay text, pick a font, apply basic contrast filters to ensure readability, and add a custom logo. Pablo provides instant sizing presets for Pinterest, Instagram, Facebook, and Twitter. Because it is developed by Buffer, it integrates perfectly with social media queues, enabling marketers to instantly schedule their newly minted text-on-photo graphics across multiple social channels with minimal clicks.

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