Crazy Egg is an innovative website optimization and visual user experience analytics tool that pioneered the commercial use of heatmaps, scrollmaps, and visual click tracking. The platform gives website owners, growth marketers, and digital designers an intuitive, highly visual window into exactly how visitors interact with individual web pages, navigation menus, and call-to-action elements.
Through its unique visual overlays, such as Confetti reports, Crazy Egg breaks down individual clicks by referral source, search engine terminology, and geographic location. This precise granularity helps digital teams discover whether specific audience segments are engaging with the most important elements of a page or getting distracted by non-essential background visuals and confusing structural layouts.
In addition to its powerful visual reporting tools, Crazy Egg features built-in A/B testing capability and session recordings. This all-in-one approach enables users to identify conversion bottlenecks, rapidly deploy alternative design variations, track performance differences in real time, and continuously iterate website layouts to maximize lead generation, e-commerce transactions, and overall user engagement.
Website heatmaps, session recordings, and surveys.