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Introduction to Meltwater

Meltwater is a global leader in media intelligence and social analytics, equipping public relations and marketing teams with the tools to manage brand reputation and track industry trends. By scanning billions of digital data points every day, Meltwater extracts clarity from the chaotic global media landscape.

Functional Spectrum

The platform monitors global online news, print publications, podcasts, television broadcasts, and all major social media networks in real-time. Meltwater offers robust media contact databases, automated newsletter curation tools, PR distribution services, and comprehensive analytics dashboards that visually display brand share of voice.

AI Infrastructure

Meltwater relies heavily on AI and natural language processing to make sense of structured and unstructured media content. Its built-in AI algorithms automatically perform multi-language sentiment analysis, detect spikes in brand mentions, identify emerging industry crises, and pinpoint key opinion leaders, giving companies the foresight to adapt their messaging instantly.