Understanding Falcon.io

Falcon.io (now part of Brandwatch) offers a comprehensive suite for social media management and customer experience. It is built on the philosophy that social media is a critical part of the broader customer journey, integrating social interactions with internal customer data to provide a holistic view of the consumer.

Integrated Social Suite

The platform includes features for Publishing, where users can plan and execute campaigns across channels. Its Listen module monitors the digital landscape for brand mentions and industry trends. What sets it apart is its Measure capability, which offers highly customizable dashboards that can pull data from multiple sources to track KPIs effectively.

Audience Management

Falcon.io includes a built-in Customer Relationship Management (CRM) tool that tracks every interaction a person has with your brand on social media. This allows for personalized engagement and helps marketing teams understand individual customer preferences over time, leading to better conversion rates and customer loyalty.